The Spirit of Bern is a well-known annual congress dedicated to the dialogue between business, science and politics. In 2021, it was held on the theme of “THE NEW NORMAL – FOLLOWING A PANDEMY” and once again Newsroom Communication was able to accompany the event as a loyal partner. This year, we also implemented a social media campaign to encourage students to take advantage of the special offer for the on-demand stream.
Platforms.
What.
Style.
Implementation.
Animation to the rescue
On a tight schedule, we had to come up with a concept that was easy to implement but all the more effective for it. In an intensive creative brainstorming, our team developed the idea of a simple but effective animation: Hippocrates transports the statement “Treat yourself to knowledge for a movie ticket” as a representative of the scholars of medicine in a humorous way in collage style.