Periodontitis – a widespread gum disease in the population, but almost nobody knows about it. The Swiss Society of Periodontology (SSP) commissioned us to bring a complex dental topic closer to the masses. Challenge accepted! How did we do it? With a somewhat different information film.
Locations
Sticks Glaces
minutes ice cream cart shaking
Takes per scene
— Idea and script
— Shooting during two days
— Editing and dubbing
— Lip-sync version in French
Complex facts explained simply.
Medical diseases are often complex and are usually explained in dry information videos. There is another way, we thought. Away from the doctor in the white coat – this was possible due to the openness of the client. We wrote a script that provides both well-founded information about the disease and a certain amount of humour.
Follow-up orders.
— For the implementation of a French version of the video, we were allowed to take over the coordination for the lip synchronisation (lip syncing) and subsequently incorporate it into the German video.
— The German Society for Periodontology DG Paro also liked the video, which prompted them to commission us with the conception of their own video.