Metaverse: The buzzword of the year, behind which lies a gigantic potential. It’s not easy to get started, the possibilities are practically unlimited. Over the last few months, we have spent days dealing with the hype, experiencing immersive stories, testing hardware, battling with the countless providers and developing concrete use cases for digital communication.
Investment in Metaverse projects in 2022 (McKinsey).
Part of the vision.
Origin of the technology.
Idea: One or more parallel world(s) in which people are digitally connected to each other.
The metaverse does not (yet) exist.
Number of public Metaverse worlds (Decentraland, Roblox, Sandbox and many more).
Access either via VR, AR or traditional devices such as smartphones and computers.
Mainly the generation born between 1996 and 2011 can be found on the platforms.
Content and software are ready, the further development of hardware (especially VR glasses) is making huge progress.
Brands report daily about their entry into the metaverse. However, the concrete “purpose” is only recognisable in the fewest cases; as a rule, it is nothing more than a PR campaign. We have set out to do better. We support organisations in entering the metaverse and the topic of virtual reality with real use cases and business models that offer sustainable added value.
- Initial exchange of ideas and needs.
- Workshop to deepen the ideas.
- Concept with recommendations for action for entering the metaverse.
- Development of a virtual presence together with partners.
- Support for the launch and accompanying communication measures.
- Ongoing optimisation and analysis of the project.